Primus Service, dailyBox
Online Ordering Platform for Sustainable Dishes
Primus Service GmbH is redefining catering. Founded in 1998 as a subsidiary of the Malteser Group, it has developed into a shining star in the German catering landscape within a quarter of a century. It is not just a provider but a pioneer setting new standards for sustainable catering concepts and paving the way for responsible gastronomy.
The Vision of Primus Service
With a team of over 1,400 dedicated employees, Primus Service serves customers from various industries with tailored services and fresh ideas. Driven by the vision to be Germany’s most sustainable provider of top-class catering concepts by 2026, Primus pursues the goal of serving authentic and consciously prepared dishes that balance enjoyment and health awareness.
Complex Challenges
Primus Service wanted to offer its customers the opportunity to eat sustainably and healthily even outside of company restaurants. This led to the desire for a digital system that challenges the common fast-food culture. With the increase in remote workers, Primus saw an opportunity to further expand its expertise in sustainable nutrition. Such ambitious projects particularly excite us as a digital agency.
Our Solution Approach
Our focus was on realizing a tailored solution for Primus and its customers through agile software development. This ensured flexibility and constant adaptation to feedback. With a well-thought-out feature set, clearly structured interfaces, and powerful third-party interfaces, which we will explain below, we address Primus' challenges and support their ambitions.
Project dailyBox: The Features
Throughout our collaboration, we overcame many challenges and delivered high-quality solutions for rapidly changing requirements using agile work methods.
- 01 Intuitive Backend for Managing the Web Application A backend to manage various locations, dishes, and availabilities. This allows Primus to adapt its offerings to different locations and dishes, depending on availability and customer preferences.
- 02 Comprehensive Dashboard A comprehensive dashboard for preparation, including status tracking. This allows Primus to keep track of the preparation status of each order and ensure that the dishes are delivered on time and with the best quality.
- 03 Export Functions for Accounting This facilitates financial management and enables Primus to work efficiently and accurately.
- 04 Customer-Centric Frontend The frontend is designed to provide customers with a simple and convenient way to order their meals. Whether for the same day or a week in advance, customers have full flexibility in planning their meals.
- 05 Delivery Options Customers can either pick up their orders from Primus’s company restaurants or have them delivered. This offers maximum flexibility and convenience to customers.
- 06 Payment Interface We integrated a payment interface with PayOne to ensure a smooth payment process. This not only facilitates the purchasing process for customers but also payment management for Primus.
- 07 Automatic Invoice Generation This feature allows invoices to be automatically generated and sent to customers, significantly reducing the administrative burden for Primus.
- 08 Pre-Order Functionality With the pre-order function, customers can order their meals in advance, which is particularly convenient for those who want to plan their day ahead.
- 09 QR Code Function for Personalized Table Deliveries Each table in the company canteen is equipped with unique QR codes. By scanning this code upon entering the canteen, the system automatically identifies the customer’s previously placed order. The information is immediately relayed to the kitchen, initiating the preparation of the corresponding dish. Once the dish is ready, it is delivered directly to the table where the QR code was scanned. This cleverly integrated system maximizes efficiency, minimizes wait times, and enables a seamless, personalized canteen experience.
Our Services
In close collaboration, we developed a tailored, technically high-quality solution that meets their vision and specific requirements. Our services included a custom CMS with Laravel Nova, a location-based booking system with pre-order functionality, integrated payment options, and automatic invoice generation. Additionally, we maintain the online presence through ongoing SEO optimizations and ensure performance and operation through stable cloud hosting.
Technologies Used
A key element for the success of the dailyBox project was the choice of the right technologies. We chose the Laravel framework with a Nova backend and a Livewire frontend. These technologies were selected because they offer high performance and reliability while being flexible enough to be adapted to the specific requirements of Primus.
Complex Technology, Easy Use, and Future-Proof
Despite the complex tech stack and demanding requirements, our focus was on a system that is not only easy to use but also durable, efficient, and scalable. This ensures that Primus benefits from a robust and adaptable solution in the long term.
- Efficiency. Laravel, Nova, and Livewire enable fast and efficient development, meaning that changes and adjustments can be quickly implemented.
- Scalability. These technologies are highly scalable, meaning that the system can be easily expanded to keep pace with Primus’s growth.
- Security. Security is a central aspect of developing digital solutions. Laravel, Nova, and Livewire are known for their strong security features that help protect the data of Primus and their customers.
- Longevity. By choosing these established and well-supported technologies, we ensure that the system remains up-to-date and powerful in the future.
Screenshots
A few impressions of the dailyBox platform.
From Content Creation to SEO: Our Ongoing Contribution to the Success of dailyBox
Our work for Primus Service GmbH does not end with the completion of the dailyBox platform. As a full-service digital agency, we also handle content creation and updates for the website. We know how important relevant and high-quality content is for the success of a website. Therefore, our team of experienced copywriters and editors works closely with Primus to ensure that we always create content that is optimized for both users and search engines.
Additionally, we take care of all aspects of search engine optimization (SEO) to ensure that the dailyBox website is easily found and achieves a high ranking in search engine results. This includes both on-page optimizations such as setting up SEO-friendly URLs, meta tags, and alt tags, as well as off-page optimizations such as link building and social media marketing.
By continuously creating new content and optimizing the website for SEO, we help drive the success of the project and increase the visibility and reach of the dailyBox platform. This ensures that Primus Service GmbH can continue to pursue its vision of becoming the most responsible provider of top-class catering concepts in Germany, even online.
The Result: A Revolutionary Digital System
With the introduction of dailyBox, Primus Service GmbH has been able to sustainably expand its business model. The company now offers its customers a convenient option to order healthy meals, whether they are working from home or dining in the company canteen.
Primus’s customers have enthusiastically embraced the new digital platform. The ease of use and flexibility the system offers have helped increase their satisfaction and loyalty. The pre-order function and the ability to schedule deliveries have been highlighted as particularly useful.
For Primus, dailyBox has led to increased efficiency in various business areas. With the new digital tools, they were able to optimize their ordering and delivery processes while also reducing administrative effort. Additionally, the system has enabled them to better respond to customer needs and adapt their services accordingly.
> 0 Hours invested in conception, consulting, and development
0 Months of development time
0 + New large customers won thanks to dailyBox
Looking Ahead: Further Development, Support, and Native App
Our collaboration with Primus does not end with the successful launch of dailyBox. We are always ready to adapt dailyBox to new market conditions and customer needs, ensuring smooth operation through regular maintenance and updates. At the same time, we continuously add new features to improve Primus's customer experience and optimize operations.
Our Conclusion
Working with Primus Service GmbH on dailyBox was an inspiring experience. It gave us the opportunity to leverage our skills and expertise in digital development to bring about a real change in Primus's business operations and customer experience.
This case study demonstrates how we, as a digital agency, can respond to the individual needs of our clients to develop powerful, user-friendly, and future-proof digital solutions. Our goal is to help companies successfully shape their digital transformation and provide their customers with excellent service.
Whether you are an established company looking to optimize your digital processes or a startup needing an innovative web application – we have the experience, know-how, and passion to make your next digital project a success. Don't hesitate to contact us to learn more about how we can help you.
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